A custom fragrance development company that creates, manufactures and distributes private label brands for mass, prestige and niche markets around UAE and the rest of the Middle East region.

It offers custom brand development backed by consumer insight, design and formulation expertise, and extensive marketing and merchandising strategies for luxury shop retailer.

The company offers an “industry first” category management system that takes retailers through every step of the branded fragrance process including brand interpretation and assessment, research and analytics, creative and formulation development, marketing and merchandising and supply chain fundamentals